FLX Networks CEO Featured in IGNITES on the Future of ETF Innovation
05.05.25
Brian Moran shares insights with IGNITES on how ETF product strategy must align with evolving investor behavior and platform realities.
In a feature by IGNITES, FLX Networks CEO Brian Moran discusses the shifting dynamics of ETF innovation amid a surge in complex and niche product launches. He notes that thematic and tactical ETFs often appeal to investors outside the advisory channel and face hurdles getting onto platforms. With thousands of ETFs competing for space, Moran says managers must offer a differentiated value proposition and have the financial runway to support a fund’s early years. He adds that “firms outside the leading group must go an extra step” to stand out.