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The Marketing Power of Video for Financial Services

12.15.25

To better understand how to tap into video marketing and its creative applications in financial services, we reached out to Matt Novello, Managing Director of FLX Media, a subsidiary services partner on the FLX Networks wealth and asset management platform

According to a 2025 Wyzowl survey of a large cross-section of marketing professionals, video as a marketing tool is used by 89% of businesses and is considered integral to the marketing strategy of 95% of those marketers – an all-time high. Data reinforces that explainer videos comfortably top the charts as the most popular video type created, and that consumers are more receptive to video marketing than ever.

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